I redesigned the menu for Conch City Seafood, a local seafood restaurant in Stone Mountain, GA. The original menu, an 8.5×11 typed document, didn’t do the delicious food they serve justice. The goal was to create something clean and understated, but suggestive of what they do. The outside of the menu resembles crumpled butcher’s paper (suggesting freshly unwrapped food) while the inside features an image of the sea with translucent overlays for text. The restaurant owner was very impressed with the result.